Wednesday, April 2, 2008

Simplicity - Its next for CRM

Reading: Simplicity - Its next for CRMTweet this Post

Interesting opinion post titled "Simplicity: What’s Next in Business Software" on SandHill.com by Anthony Deighton who is the SVP of Marketing at Qliktech. They are a leading provider of next generation BI solutions and one of the fastest growing BI software companies in the world over the last couple of years.

Completely agree with Anthony's message that "Simplicity" is the next big thing for business software and more so for legacy enterprise software vendors. As he very succinctly put it, its not like eating broccoli ;-) to stay healthy .. for some vendors its going to be a matter of survival. Having worked with Anthony in the past I can totally see where he is coming from and what he is prescribing.

I believe that simplicity has been the underlying theme for most SW disruptions. It was really tedious for users to type their commands on a green screen or DOS prompt and then Windows simplified it with visual icons, till Windows/desktop applications became so diverse in their user experience that in came the simple browser based apps where all applications could pretty much be intuitive cause there were a standard set of operations you could perform.

Bringing this message to the Enterprise CRM domain we've seen that a number of newer vendors have made inroads into traditional enterprise CRM land just by simplifying their application delivery and usability without providing much depth to the application. Its already happening and its being very well received by customers. Thats where SaaS/Ondemand had its roots as well. Enterprise customers who had issues with their delivery/deployment models embraced the much simpler on-demand model.

To me the bottomline here is that not only should software vendors pick up the "Simplicity" message but also stick to it.

1 comment:

Nicole said...

To me the best CRM apps have always been the ones that have kept it simple (not Salesforce.com, for example). In the new "CRM 2.0" space I like www.octopuscity.com for its simplicity and clarity... plus it's free, which always helps, and the integrated business network is a nice feature.