Tuesday, August 12, 2008

Enterprise Social Media in Action

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Recently came across this interesting post that lists 35+ examples of corporate social media in action.

While there are many interesting examples about things like blogs, forums, Twitter and Facebook being used in the corporate world, the one that intrigued me the most was the one from HSBC.
"HSBC built the HSBC Business Network to connect entrepreneurs using blogs, videos and forums."

National Geographic has the most innovative one where they are using Google Lively.
National Geographic uses Google’s new virtual world, Lively, to bring people together around its new show, LA Hard Hats.

A quick analysis indicates that 25+ of the 35 example enterprises are into blogging in a big way with community building and Twitter second and third. While there were some mentions of videos and Facebook and others the vast majority were using blogs as their main social media vehicle.

Maybe cause blogs are the easiest to get off the ground, have a conversation (if you allow comments) and keep fresh.

Another one that I'd like to add to the list is Oracle Mix, its a community building or social tool that allows customers to connect, share ideas and have a conversation with Oracle.

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