Ran into a couple of great compilations by Rohit Bhargava on his Influential Marketing Blog. Through these two posts what he has done is classified terminology that todays marketing folks should avoid using going forward or focus on in 2008. Now while I agree with most of what he describes in his posts, I have a slightly different take on these.
I would say that what he has provided are the Top 20 things that sales and marketing folks should be aware of in somewhat descending order. But make sure you familiarize yourself with these as it'll be increasingly difficult to market in 2008 without understanding what inbound links, engagement or impressions means in todays world.
The Top 10 Most Underappreciated Metrics To Track in 2008
- Inbound Links (from influential sources)
- Direct URL Access
- RSS Subscribers
- Email Link Referrals
- Time Spent (engagement)
- Organic Keyword Referrals
- Email Longevity and Multiple Opens
- Abandonment
- Clickstream
- Microsharing
The Top 10 Most Overused Metrics of 2007
- Impressions
- Technorati Authority
- Comments
- Trackbacks
- Time Spent (searching)
- Keyword Conversion Rate
- Number of Pages
- Email Open Rate
- Popover Click Rate
- Page Views
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